AJHL AND BAUER ANNOUNCE NEW EXCLUSIVE PARTNERSHIP

The Alberta Junior Hockey League (AJHL) is proud to partner with Bauer as the exclusive supplier of equipment and apparel to AJHL teams and players starting in the 2024-25 season.

The new agreement will provide AJHL teams with equipment from the world’s top brand, including the exclusive use of Bauer sticks, helmets, gloves, pants, bags, practice jerseys and socs, in addition to off-ice apparel.

“Our partnership with Bauer aligns the AJHL with another organization working to advance the game of hockey and with the biggest brand in sport,” stated AJHL Commissioner Ryan Bartoshyk.   “We are proud to provide our athletes and teams with the products, service and initiatives that Bauer delivers.”

“We are extremely excited with the announcement of a new four-year agreement with the Alberta Junior Hockey League (AJHL),” said Justin Aikins, North American Team Sales Manager, Bauer Hockey.  “The AJHL has a long history as one of the top junior leagues not only in Canada but across North America. We are proud the AJHL has selected Bauer as the exclusive equipment partner and look forward to servicing the players and supporting the league.”

AJHL alumnus Mark Messier was the first to welcome the AJHL to the Bauer family!

About Bauer Hockey: Bauer Hockey is the most recognized name in hockey. Founded in Kitchener, Ontario, in 1927, Bauer developed the first skate, strapping blade to foot and forever changing the game of hockey. Over 95 years later, Bauer Hockey has grown to develop some of the most forward-thinking skates, sticks, helmets, accessories, and apparel that have inspired – and empowered – generation after generation of players around the world.

Each and every day, Bauer Hockey works to make the game better than it was the day before. That means pushing the boundaries of what’s possible in innovation, and shifting the culture of hockey to make the game more inclusive so all feel welcome to play.