AJHL Announces Partnership with DASH to Support Fan Activation and E-Commerce around the League
Edmonton, AB — The Alberta Junior Hockey League (AJHL) today announced a new partnership with DASH, the leading online auction and fan activation platform serving more than 425 teams across North America.
As part of the partnership, DASH will co-host an AJHL league-wide webinar. During this webinar, teams will have the opportunity to learn about DASH.
“We’re fortunate to already work with an incredible community of hockey teams and fans across North America,” said Jonathan Hufnagel, Founder & CEO of DASH. “The AJHL has a strong tradition and passionate fan base, and we look forward to welcoming more teams into an already thriving hockey ecosystem.”
“The AJHL is committed to providing our teams with resources that support innovation, community engagement, and operational growth,” said Ryan Bartoshyk, Commissioner of the Alberta Junior Hockey League. “Our partnership with DASH allows us to introduce valuable insights and emerging digital opportunities to our member clubs. We’re excited to collaborate on educational content that helps teams continue delivering exceptional experiences for AJHL fans.”
About DASH
DASH is one of the fastest-growing digital auction and fan-engagement platforms in sports, helping organizations activate fans and create memorable fundraising moments. With over 425+ teams, 1.1 million annual fan visits, and 89,000+ transactions, DASH supports clubs across hockey, baseball, soccer, and entertainment in delivering modern digital experiences. Learn more at www.winwithdash.com.
About the AJHL
Founded in 1963, the Alberta Junior Hockey League (AJHL) is one of Canada’s premier Junior A hockey leagues and a proud member of the Canadian Junior Hockey League (CJHL). The AJHL is recognized for its commitment to athlete development, community leadership, and competitive excellence across Alberta.
