AJHL PARTNERS WITH ADAPT ELECTROLYTES

Calgary, AB – The Alberta Junior Hockey League (AJHL) is proud to announce a strategic partnership with Adapt Electrolytes. Adapt is a performance hydration brand created by former AJHL goaltender, Brady Parker. Their electrolytes are trusted by NHL players, NCAA Division I programs, and Olympic athletes across North America.

This partnership gives AJHL athletes direct access to the same hydration fueling players at the highest levels of hockey, reinforcing the League’s commitment to preparing its players for success on and off the ice.

The Co-Founder of Adapt Nutrition, Brady Parker, is a former AJHL goaltender (2018–2021). Commenting on the partnership between his company and his former league, Parker said: “As someone who had the privilege of playing in the AJHL, this partnership is very meaningful to me. We built Adapt to fuel athletes, and it’s incredible to now bring that same level of hydration trusted in NHL and NCAA locker rooms to the next generation of players in this League.”

Adapt Electrolytes will be made available to all AJHL member teams beginning in the 2025 season. As part of the partnership, Adapt will also sponsor the AJHL Rookie of the Month Award, fueling the League’s rising stars with a premium hydration package.