Canucks Announce Brand Refresh and Celebrate Hometown Calgary Roots

The Calgary Canucks are thrilled to unveil their refreshed brand identity – truly connecting a storied franchise with the history and colours that best represent Calgary. This refresh continues to build on our updated branding that has been implemented over the past four seasons and demonstrates the competitive evolution of the team since its founding in 1971.

As the franchise looks to position itself well into the future, Calgary Canucks General Manager and Head Coach, Brad Moran, is confident that the current team and future players will be excited to play for a brand that embodies the city of Calgary.

 “The history of the Calgary Canucks and our commitment to the City of Calgary runs deep,” says Moran. “Now, more than ever, the Calgary Canucks are proud to link our brand to the city that we love and embrace with a strong and refreshed colour palate that is inextricably linked to Calgary.”

Over the last few months, the Board of Directors reflected on what it means to have the most storied franshise in the AJHL here in Calgary and are excited to announce our refreshed brand identity that depicts who we are, the love for our city and the core values that the Calgary Canucks represent as a team.

The announcement of our refreshed brand also conveniently coincides with the launch of new AJHL website and Calgary Canucks online brand identity on August 16th. To learn more about the Calgary Canucks, purchase tickets and to get involved, visit

About the Calgary Canucks:  The Calgary Canucks are a Junior A hockey team in the Alberta Junior Hockey League (AJHL), with home games at the Ken Bracko Arena in Max Bell Centre. They have won the AJHL championship nine times and one national championship. The Canucks franchise was formed in 1971 and has the longest tenure of any in the AJHL in one city. After celebrating 50 years in the AJHL, the team is excited to build upon its legacy in the upcoming 2022-23 season.